The Crush Experience user testing was conducted on the Taste It All Project desktop platform. Prototype was created by the BFG UX and Creative team for the launch of the Taste It All Project website. The objective of the user testing was to identify the user’s preference in navigation when locating the landing pages for multiple parts of the Taste It All Project website and discern which of our two prototypes presents the most informative, user friendly functionality. This was done utilizing Hallway Testing with the goal of providing the Creative team with information critical to deciding the direction of the navigation aesthetic for the website.
A a User Experience Designer, I facilitated and tested user’s preference in navigation.
